Our Story

The MasterKids story began when people would visit our founder - Doyin Adetuyi and ask her where she got her kids' toys from. At the time, her husband used to buy the kids' toys from the UK & US.  Fast forward to April 2016, Doyin decided to order a few toys from Argos to her Sister in Law who was on holiday in the UK. Doyin began to sell toys to her family and friends from the trunk of her car and online.

Doyin dreamed of opening a toy shop, and in 2020 she did just that! 

Our mission is to get safe, high quality, affordable and fun learning resources that promote Literacy and STEAM (Science, Technology, Engineering, Arts & Mathematics) education into the hands of every Nigerian child irrespective of their background or social class.

Our Core Values

What makes us tick - TICS (Teamwork, Integrity, Customer Service & Social Responsibility)

We are committed to discouraging and extinguishing unsafe, counterfeit and low-quality items from the Nigerian Market. By maintaining standards in product mix and service delivery, we are becoming the supplier of choice for all things toys and fun for kids in Nigeria.

We offer you the largest range of the latest and greatest products in toys, games and learning aids, all at the best prices. Our toys for all ages feature the latest movie and TV show favourites alongside the best and newest brands around.

We also have a massive selection of top baby and preschool products for all stages of your kid’s growth. Or get out and about with our bikes and scooters. Discover the future with our cutting edge robots, drones and new technology. 

At The Master Kids Company, we have something for everyone.