London Toy Fair 2020 – A Wonderland!

Toy Fair 2020   A Wonderland! - Master Kids Company

This January we attended the UK Toy Fair 2020 in Olympia, London! The event was from Tuesday 21st January to Thursday 23rd. While the weather was colder than we were used to, the toy industry was very much on fire! We got to channel our inner child and test out all kinds of new toys that will be hitting shelves within the next year!

This was a great opportunity for us to connect with the world’s leading toymakers, game designers, inventors, industry experts, manufacturers and Licensees. We were able to make invaluable connection that would last beyond 2020. We enjoyed visiting several booths such as Depesche, Geomag, Ozbozz, Playmobil, K’nex, Canal Toys, Dolu, IMC Toys, Galt, Kapla, Kidicraft, Learning Resources, Magformers, Melissa & Doug, Ravensburger, etc.

Here are a few photos from our week in London: London Eye Model

K'nex Toys
K’nex Toys

The London Toy Fair was an absolute wonderland. It took us two full days to go through most of the exhibitors while we used the third day for follow-up visits.

Seeing all the latest and greatest in the toy industry was definitely a great source of inspiration, as well as a chance to catch up on some industry news.

Geomag Mechanics

Watch out for new products on our website!